Allowing subscription based or on-demand based business models
Digital transformation allows you to revamp part of your business by digitizing products or
services previously delivered through another means.
This allows you to explore the opportunity to change the way customers purchase or use a product
or a service or because market competitors are moving in a particular direction and the company wants to do the same.
Digitizing products
Converting physical products to digital gateway
Adding digital capabilities
to products
Client interactions
with products
Subscription business model
Better balance of price vs. value.
The use of subscription services has increased dramatically over the past decade, growing 437% since 2012.
Giving customers value
month after month
Recurring revenue
customer loyalty
On-demand business model
 72% of consumers only want to pay for what they use
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