Integrated product development (IPD)

IPD is a modern platform for product development that allows your teams to integrate all aspects of product and market research, product design and development, product manufacturing and launch and product lifecycle management.

IPD allows your teams to formulate an integrated plan to research the target market, determine the viability and the demand for your new products, double check the product features with the target groups and determine the best way to position, price, communicate and market the new product to the target audience.

IPD also emphasizes transparency and standardization throughout the product R&D process, reducing resource waste. By using IPD, your teams can shorten time-to-market, lower R&D costs and risks and ensure your new products are better aligned with market needs, helping them seize competitive advantages.

IPD supports the collaborative and holistic approach to production development that involves all stakeholders from various departments in a company. It is essential for your company to stay competitive in today’s constantly evolving market. By breaking down traditional silos and promoting team communication and collaboration, IPD enables your teams to develop innovative and high-quality products that meet customer needs.

IPD allows your teams to combine product R&D and product manufacturing into a cohesive plan. IPD allows your teams to improve the development and manufacturing processs efficiency and effectiveness by reducing the time and costs associated with bringing a new product to market.

IPD allows your teams to formulate comprehensive plans for project life cycle management, which includes (i) market research to measure the success of the product , identify new market segments that may be interested in the product and areas for product improvements, (ii) product enhancement development and revised go-to-market strategies and (iii) enhanced product launch during the growth, mature and decline stages of the product.