CRM provides your teams with profound insights into your customer base and the ability to drive stronger communications,
customer engagement and strategic decision-making. With
CRM, your teams can track and follow a customer's interaction journey
with your business. It also helps your teams focus on your organization's relationships with individual people — including customers, service
users, colleagues, or partners — throughout your lifecycle with them,including finding new customers, winning their business, and providing
support and additional services throughout the relationship.